The new Urban Outfitters catalog includes a picture of two women kissing, and it's so passionate that One Million Moms issued a warning to its followers.
"On page two of this catalog is a picture of two women kissing in a face holding embrace!" the group wrote in its alert.
The group urges its followers (of which there are not nearly a million) to call and cancel their catalogs and threaten to shop elsewhere.
"The ad and catalog are clearly geared toward teenagers," it claims. "The content is offensive and inappropriate for a teen who is the company's target customer."
One Million Moms, which failed in its previous effort to get Ellen DeGeneres fired as spokeswoman for JCPenney, doesn't seem aware that Urban Outfitters doesn't has a sordid reputation among LGBT shoppers. Miley Cyrus famously called on her fans to stop shopping there in a Twitter post last year.
"Every time you give them money you help finance a campaign against gay equality," the singer said after noting that Urban Outfitters president Richard Hayne had donated thousands of dollars to Rick Santorum's campaign while he was a Pennsylvania senator.
But this isn't the first mixed message that Urban Outfitters has sent either. In 2008, it started selling "I Support Same-Sex Marriage" T-shirts only to pull the shirts from stores when it said there had been complaints.
Hayne was once asked directly what his views are on homosexuality, and he told Philadelphia Weekly, "I have my own opinion, but I am not going to share it."