Football fans at this weekend's Super Bowl will be greeted by a message against antigay bullying, thanks to a donation to the Gay, Lesbian & Straight Education Network of some huge video billboards. The PSA’s will become the first LGBT-themed ads to be shown to Super Bowl attendees.
Grazie Media donated the space and the screens to air GLSEN's "Think Before You Speak" ad campaign, which features Wanda Sykes, Hillary Duff and the NBA's Grant Hill speaking out against bullying.
GLSEN Executive Director Eliza Byard said in a statement that the ads had "already reached millions of Americans across the country and we are truly grateful for this opportunity to increase awareness among a new kind of audience about the negative impact of antigay slurs.”
And GLSEN points to research from the Ad Council showing that after a year of the campaign's airing it has already helped curb the use of derogatory phrases such as "that's so gay."
Watch the videos below.
That's so gay adv for super
That's so gay adv for super bowl.
This is going to be on the
This is going to be on the Super Bowl. Finally a good anti bullying adv makes DB adv space instead of T Bowe's religious pro life 1 last yr.
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